Privacy Policy

Natureza — Privacy Policy

Last updated: 08/22/26

1. Who We Are

This Privacy Policy explains how 4Fans collects, uses, and protects your personal information when you visit or purchase from Natureza.com.
Contact us about privacy matters at: get Natureza@gmail.com

2. Information We Collect

Information you give us directly:

  • Name, email address, phone number
  • Shipping and billing address
  • Payment information (processed securely by our payment provider — we do not store full card numbers)
  • Order history and customer service communications
  • Reviews, comments, or survey responses you submit

Information collected automatically:

  • IP address, browser type, device type
  • Pages visited, time spent on Site, links clicked
  • Referring website or ad that brought you to the Site
  • Cookies and similar tracking technologies (see Section 4)

Information from third parties:

  • If you interact with our ads on Meta (Facebook/Instagram), TikTok, or Google, those platforms may share limited interaction data with us as part of ad performance reporting.

3. How We Use Your Information

We use your information to:

  • Process and fulfill your orders, including payment, shipping, and customer service
  • Send order confirmations, shipping updates, and respond to inquiries
  • Send marketing emails and SMS about products, offers, and promotions (only if you've opted in — see Section 6)
  • Improve the Site, our products, and the shopping experience
  • Run and measure the performance of our advertising campaigns (Meta Ads, Google Ads, TikTok Ads)
  • Detect and prevent fraud, abuse, or security issues
  • Comply with legal obligations (e.g. tax, accounting, consumer protection law)

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site and to understand how visitors use it. This includes:

  • Essential cookies — required for the Site and checkout to function (e.g. shopping cart, login session), provided by our platform, Shopify.
  • Analytics cookies — help us understand traffic and behavior (e.g. Google Analytics).
  • Advertising cookies/pixels — including the Meta Pixel and equivalent tools on TikTok and Google, which help us measure ad performance and show you relevant ads on those platforms. These may track actions like viewing a product or completing a purchase, and may be used to build lookalike or retargeting audiences.

You can control cookies through your browser settings, and where required by law, through a cookie consent banner on this Site. Disabling certain cookies may affect Site functionality.

5. Sharing Your Information

We do not sell your personal information for money. We share it only as needed to run our business:

  • Service providers — our e-commerce platform Shopify, payment processor Shopify Payments, shipping carriers, email/SMS marketing platform Klaviyo, and customer service tools.
  • Advertising platforms — Meta (Facebook/Instagram), TikTok, and Google, for ad targeting and performance measurement, in accordance with each platform's own privacy terms.
  • Legal and safety — if required by law, subpoena, or to protect the rights, property, or safety of Natureza, our customers, or others.
  • Business transfers — if Natureza is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not knowingly share your data with third parties for their own independent marketing purposes without your consent.

6. Marketing Communications

If you sign up for our email list or SMS updates (e.g. at checkout or via a popup), we'll send you marketing communications based on your consent. You can unsubscribe at any time:

  • Email — click "unsubscribe" at the bottom of any marketing email
  • SMS — reply "STOP" to any marketing text

Unsubscribing from marketing does not affect transactional messages (order confirmations, shipping updates) related to a purchase you've made.

7. Data Retention

We keep your personal information for as long as necessary to fulfill the purposes described in this Policy — generally, for the duration of your customer relationship plus any period required by tax, accounting, or legal obligations (typically 2 years). Marketing data is kept until you unsubscribe or request deletion.

8. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing (e.g. marketing)
  • Request a copy of your data in a portable format
  • Withdraw consent at any time, where processing is based on consent

If you're in the EU/EEA or UK (GDPR): the legal bases we rely on are your consent (marketing), contract performance (processing your order), and legitimate interest (fraud prevention, Site improvement, advertising analytics).

If you're a California resident (CCPA/CPRA): you have the right to know what personal information is collected, to request deletion, and to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising (which may include how we use advertising pixels). You will not be discriminated against for exercising these rights.

To exercise any of these rights, contact us at [Privacy Email]. We may need to verify your identity before processing your request.

9. International Data Transfers

Your information may be processed in countries other than your own, including the United States, where our service providers (e.g. Shopify) operate. Where required, we rely on appropriate safeguards (such as standard contractual clauses) for these transfers.

10. Children's Privacy

This Site is not directed at children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us at getleitebuild@gmail.com and we will delete it.

11. Data Security

We use reasonable technical and organizational measures to protect your personal information, including relying on PCI-DSS-compliant payment processing through Shopify Payments. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our Site may contain links to third-party websites (e.g. social media). We are not responsible for the privacy practices of those sites — we encourage you to review their policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be reflected on this page; continued use of the Site after changes are posted constitutes acceptance of the updated Policy.

14. Contact Us

Questions about this Privacy Policy or your personal information? Reach us at:
4Fans, 500 4TH ST NW STE 102 #2869
ALBUQUERQUE, NM 87102 getNatureza@gmail.com